Office Reception Signage: Why You Should Invest in It
Have you seen pictures of the reception area in the new FIS building that’s coming up in Jacksonville? Sophisticated, suave, stunning ...everything that a modern business needs to wow customers and clientele. Though most people consider signs just that— signs —the fact is that signage does much more than show people the way around. Signs are an integral part of the reception’s decor and play an essential role in creating the visitor experience. In this article, we’ll tell you why businesses like FIS and Boeing invest so much in lobby signs (and reception decor, generally) and why you should as well. Creating a Branded Workspace Branding the workspace is one of the core functions of corporate lobby signs ; they help you make the office space your own. Channel letters , for instance, are one of the first touch points for visitors and are essential for making the right impression. The Boeing example we shared above shows you can create a compelling ...