Office Reception Signage: Why You Should Invest in It

Have you seen pictures of the reception area in the new FIS building that’s coming up in Jacksonville? Sophisticated, suave, stunning...everything that a modern business needs to wow customers and clientele.

Though most people consider signs just that—signs—the fact is that signage does much more than show people the way around. Signs are an integral part of the reception’s decor and play an essential role in creating the visitor experience.

In this article, we’ll tell you why businesses like FIS and Boeing invest so much in lobby signs (and reception decor, generally) and why you should as well.

Creating a Branded Workspace

Branding the workspace is one of the core functions of corporate lobby signs; they help you make the office space your own. Channel letters, for instance, are one of the first touch points for visitors and are essential for making the right impression. The Boeing example we shared above shows you can create a compelling theme for your office space.

Maximizing Sales Opportunities

Signs aren’t just decorative; they have a tangible impact on your business’s bottom line. A FedEx Office study found that nearly 8 out of 10 Americans enter establishments because they liked its signage, and signage convinced nearly 7 out of 10 people to make a purchase.

Depending on your industry and buyer journeys, you can leverage corporate lobby signs for sales to maximize upsells, promote bundling, and encourage impulse buys.

Building Confidence with Visitors

Sales aren’t just about pushing products and services; they are about confidence. There are particular elements that demonstrate experience and expertise, and which can strengthen sales channels, says Harvard Business Review. We’re certainly not going to argue with that!

Our customers use custom reception signs, such as wall murals, to display skylines for cities in which they have offices to demonstrate their reach and size. Company timelines and special achievements are also great ways to build confidence with customers.

Staying Compliant with Lobby Signs

Reception signs aren’t all glitz and glamor; some of the vital signs are also some of the easiest to miss. ADA signs, lobby directories, and emergency signs are essential not only because they improve visitor comfort, but they are also required by law.

Most businesses that receive visitors are required to install ADA reception signs to keep the space accessible; similarly, emergency exit and fire safety signage are required by building bylaws.

Make sure you speak to an expert about where to install them, so you don’t risk a fine, or a lawsuit!

Bringing It All Together for a Cohesive Visitor Experience

Everything we talked about above comes together to make a unique, memorable experience for visitors. And in a competitive marketplace like Jacksonville, anyway that you can differentiate your business from your peers is a major competitive advantage.

So, which lobby signs do you need for your business? At Pacesetter Signs and Graphics, we help business owners identify options that add value to their business. Talk to us about your needs, find out how you can transform your lobby cost-effectively, and start creating custom reception signs.

Source: https://www.pacesettersigns.com/office-reception-signage-why-you-should-invest-in-it/

What are Channel Letters and How Can They Help Your Business to Grow?

Whether it's the local McDonald's or the Michael Kors store, channel letter signs are some of the most popular you'll find. But just because it's a channel sign doesn't mean it's going to be effective.

Find out what channel letters are exactly and how they can help your business grow brand awareness and increase sales.

So What Are Channel Letters Anyway
These are signs made of individually built three-dimensional letters. Each letter is prepared separately, contains its own lighting, and is mounted independently on the wall (or wherever else you want it). There are three big draws of channel letters signs:
• Because they are three-dimensional signs, they are more visible to passers-by, making them great at attracting attention.
• They are completely customizable, allowing you to create virtually any combination of letters, numbers, and symbols.
• The myriad of lighting options gives them a truly stunning look and allows you to create just the right mood for your business.

Can Channel Letters Grow Your Business (and What's the Hype All About)?
Get the design of your storefront channel letters right, and you can unlock new potential business. Here's how these signs can help you grow your business:

1. Make an Impact in Your Community
   Statistics say around 50% of your customer base lives less than 1 mile from your business, making local marketing efforts invaluable. Attractive three-dimensional letter signs help you grow brand awareness and reach out to this audience.
2. Attract Customers and Make Sales
   American shoppers love signage, something this FedEx survey shows all too well. Nearly 80% of shoppers admit to visiting a store because they liked its signage; over two-thirds say they purchased because of what they saw on a sign.
   Eye-catching signs, such as storefront channel letters, can impact your bottom line in a very real way and pay for themselves.
3. Stand Out From Your Competition
   Elkton may be a small town in Maryland, but there's nothing small about the competition business owners face. It's not just competing for establishments in the vicinity; local businesses must contend with tough e-commerce competition too.
   Personalized channel signs allow you to differentiate yourself from your competition and provide customers with a memorable experience.
4. Lower Energy Bills with LED Signs
   Recurring costs, such as energy bills, can be some of the biggest expenses for a small business. And that's not helped if you are using traditional bulbs in your signs; these can consume 3-6 times more electricity than LED lighting.
   LED channel letter signs can dramatically reduce your energy bills, and the greater longevity of LEDs means they need to be replaced less often too.

Designing the Right Signs for Your Business
Attractive signs aren't a guarantee of increased business growth--you need signs that convert. That's why Pacesetter Signs and Graphics is the go-to signage company in Elkton, Maryland, for businesses like yours. We help clients design unique signs and ensure a hassle-free ownership experience.

Book a free consultation to discuss channel and dimensional letters for your business today.

Source: https://www.pacesettersigns.com/what-are-channel-letters-and-how-can-they-help-your-business-to-grow/

Tips to Choose the Right Interior Signs for Your Business in Philadelphia

 

They can help you improve visitor experience, grow sales, and save you from a hefty fine, but most business owners don't know where to start when it comes to interior signs in Philadelphia.

Virtually every business, whether a retail store, an office, or a hospital, needs interior signs. They help guide visitors around the building, improve safety, and unlock sales opportunities. But which signs should you get?

Here are four questions you should ask to choose the right indoor business signs for your establishment.

4 Questions That Will Help You Choose the Right Interior Signs

What Are You Trying to Achieve?

The first and most important tip for choosing the right sign: knowing why you are installing them. Typically, interior signs are used for four things:

• Promoting products and services to customers.

• Decorating and branding the workspace.

• Showing directions around the building and warning people of hazards.

• Boosting employee morale.

It can be tempting to get one sign to do it all, but you need to avoid that; a sign that tries to do too many things ends up looking confused and unappealing.

Focus on one or two of these aspects at most, such as a branded wayfinding sign, to maximize effectiveness.

Where Are You Going to Install Them?

Not every sign is suitable for every space; some, such as lobby signs, are ideal in reception areas, while something like a bathroom sign is best placed on the bathroom door.

Prepare a chart of your office space and the flow of people you expect (for example, from the lobby to a waiting room to a doctor's office and then back to the lobby). That will make it much easier to visualize what sign needs to be installed and where.

How Much Do You Want to Spend?

Cost is the driving factor behind most business investments, and indoor business signs are no different. It's good to have a broad idea of how much you want to spend on your signs; if you aren't sure how much signs cost, talk to a signage professional.

Don't be shy about your budget--tell your sign company because that will help it find styles and options that maximize value. We always advise customers to start with essential signage first (like ADA signs, wayfinding signs, and building signs).

Does Your Building Require Certain Types of Signs?

If you receive visitors regularly or have employees over, you'll likely need ADA signs and essential safety signage, such as hazard warnings. Most buildings also require businesses to maintain legally required emergency signs, such as exit and fire escape signs.

Find the Ideal Interior Signs in Philadelphia with Our Help

Get a quote, on-site assessment and build a comprehensive signage plan for your office space with Pacesetter Signs and Graphics. We'll help you find premium, cost-effective signs that align with your business's goals and help you stay on the right side of safety legislation.

Source: https://www.pacesettersigns.com/tips-to-choose-the-right-interior-signs-for-your-business-in-philadelphia/

5 Reasons Why Acrylic Signage is Important for Your Business

 

Has a premium-looking glass sign caught your eye? That's probably an acrylic sign you've been admiring. Acrylic has become a material of choice for indoor and outdoor signs in recent years. It offers a premium glass look without the fragility of glass or its hefty price tag.

But what exactly is acrylic, and why should you care about acrylic signs in Philadelphia?

What Is Acrylic?

Acrylic signs are made of, you guessed it, acrylic. With its glossy, clear appearance, it’s no surprise that acrylic also goes by the name plexiglass. It is an incredibly customizable material, which can be cut into almost any shape and have any design printed.

It's this versatility that acrylic has become a go-to material in signage and is used in everything from large outdoor signs to small tabletop signs.

5 Reasons Why Acrylic Signs in Philadelphia Are So Important

Here are five reasons you should get acrylic for your business.

1. Get the Premium Look at a Not-So-Premium Price
   Where glass signs can be thousands of dollars, acrylic starts from as little as $50 for a single sign. Sure, a larger sign will cost more, but acrylic has made premium-looking signs affordable for every business.
   The fact that acrylic is shatter- and water-resistant only increases the cost-effectiveness of the sign. It means you can get years of utility out of your signs without worrying about having to regularly replace scratched or broken signs.
2. Customize it Exactly as You Want
   It's a never-ending struggle for businesses to make themselves stand out from competitors and keep up with customers' expectations. You can do just that with acrylic, some of the most customizable signs on the market. From the color to graphics to size and shape, you can personalize every aspect of the sign to get the look just right.
3. Find the Style That Fits Your Business Just Right
   Whether you are looking to create a classic or contemporary ambiance for your space, acrylic is your friend. Acrylic comes in a wide range of finishes, such as glossy, frosted, and opaque, making it easy to find just the right style for your space.
   If you're unsure what types of signs you should go for, our team will be more than happy to help.
4. Enhance Decor and Ambiance Easily
   Want to refresh the office but don't want to spend a fortune doing it? Glossy signs can inject fresh energy into any space, especially if designed appropriately. A simple sign, too, can transform the ambiance and leave a great impression on visitors.
   If you want to go the whole nine yards, consider illuminated acrylic. The signs have a "wow" factor and can add a new dimension to lighting and decor.
5. Get Signs Installed Almost Anywhere
   Though most people don't consider it, the sign's weight can limit where it can be installed. Anything that weighs more than a few pounds needs a dedicated bracket to install, meaning there are few places in the office where it can be put up. Acrylic signs, on the other hand, are lightweight and can be installed virtually anywhere.

Finding the Right Acrylic Signs Near You

Book a free consultation with a signage professional about acrylic signs near you. Our team helps customers identify cost-effective options that maximize value and enhance the decor.

Source: https://www.pacesettersigns.com/5-reasons-why-acrylic-signage-is-important-for-your-business/